Gorenje


Gorenje, is a Slovenian major appliance manufacturer based in Velenje, Slovenia.
With a continent-wide market share of 4%, it is one of the eight largest manufacturers of home appliances in Europe. Appliances are sold under company's own brands Gorenje, Mora, Atag, Pelgrim, Etna, Korting and Sidex, and are produced in the main production facility in Velenje as well as at the cooking appliances plant Mora Moravia in Marianske Udoli (Czech Republic) and at the fridge-freezer plant in Valjevo (Serbia).
Since the companys beginnings in 1950, Gorenje has expanded into a multinational corporation and the Gorenje Group currently includes 83 companies, 59 of which are located outside Slovenia. In addition to household appliances, Gorenje manufactures ceramics, kitchen and bathroom furniture, and provides services in the fields of energy, ecology and trade. Its products for home, services and companies are present in over 70 countries, mostly in Europe. It cooperates with Swarovski, Pininfarina, Karim Rashid, and Ora-Ito.
During the 1970s, the product range is expanded to kitchen units, ceramics, medical equipment, telecommunications devices, TV sets and other electrical goods. Gorenje continued its expansion and employed over 20,000 people during the 1970s. It also began establishing a distribution and sales network in Western Europe (Germany, Austria, France, Denmark and Italy) and Australia.
Also, the second collection of household appliances Gorenje Pininfarina, designed by the Italian designer studio Pininfarina, was launched. The fridge freezer made with CRYSTALLIZEDTM - Swarovski Elements was launched. Also, the cooperation with the French star designer Ora-Ito was announced.
In 2010, Gorenje took over Swedish appliance manufacturer Asko.
In 2013, Gorenje sold a 13% stake in the firm to Japanese powerhouse Panasonic for around 10 million. In 2018, the Chinese company Hisense became the majority shareholder in Gorenje with 95.4%.