Smeg-appliances


Smeg is an Italian manufacturer of upmarket domestic appliances. Vittorio Bertazzoni founded the company in 1948 in the town of Guastalla, Reggio Emilia, Italy. The name is an acronym for Smalterie Metallurgiche Emiliane Guastalla ("Emilian metallurgical enamel works of Guastalla").
The company remains in the private ownership of the Bertazzoni family with its headquarters still in Guastalla. Smeg is best known for its FAB range of 1950s-style, retro refrigerators that have curved corners and come in a variety of non-traditional colors and patterns. The company also manufactures dishwashers (freestanding - available in FAB style, semi-integrated and fully integrated), washing machines, ovens, microwaves, cooktops, freestanding cookers, rangehoods, refrigeration, wine cabinets, in-built coffee machines and small domestic appliances.
The design and manufacture of Smeg appliances is concentrated in three factories based in Northern Italy, each specialising in a specific type of appliance. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network. Smeg has developed an extensive product collection in collaboration with architects and designers, including Guido Canali (who also designed the company headquarters in Guastalla), Mario Bellini, Renzo Piano and Marc Newson.
In 1997, Smeg unveiled their range of retro-style refrigerators. Offered in five colours, the FAB28 bore the distinctive SMEG lettering, deep curved doors and a chunky handle evocative of the 1950s.
Fridge-freezer versions followed and colour options expanded to include pink, yellow, orange and lime plus special editions, including a Union Jack door. Dishwashers and washing machines in complementary styling and colours extended the retro range.